format : the brand

our brand was created for the active man who approaches life with confidence and a discerning eye for design. our philosophy is simple: aesthetics engineered. we strip away the unnecessary, focusing on minimalist, fashion-forward cuts that are built to perform both in the pool, the beach and the club.

performance and style are just half the story. we've dedicated ourselves to achieving the best possible fit, ensuring comfort and security whether you're working out or simply relaxing. this dedication to quality extends to our conscience: we are committed to sustainable creation, partnering with certified suppliers to ensure ethical manufacturing and a lighter footprint on the oceans you explore.

this is more than just swimwear; it’s an extension of your taste, engineered for your life, and designed to inspire your next adventure.